“You want loyalty?”
But loyalty, as Trump suggests, means many things.
Loyalty is usually seen as a virtue, albeit a problematic one.
Worldwide, it has more than 60 loyalty programs tied into its Loyalty Commerce Platform.
What might it be about loyalty that makes it vulnerable to such uses?
For even within a generally consequentialist framework loyalty may play a more positive role.
ALL politicians demand loyalty, but some politicians demand more loyalty than others.
Despite a loyalty scheme, if the customer service isn’t right it won’t gain a customer’s loyalty.
The primary subjects of loyalty tend to be individual persons, but loyalty is not restricted to these.
The book says: "Ed Miliband had a choice to make, between loyalty to his brother and loyalty to Brown.
Those who focus on loyalty as a sentiment often intend to deny that loyalty might be rationally motivated.
Obligations of loyalty presuppose an associational identification that more general institutional or membership obligations do not.
Some defenders and critics of loyalty take the frequent presence of C as a reason for seeing loyalty as inherently exclusionary.
It has already been noted that it is not part of loyalty to be complaisant or servile, though loyalty may be corrupted into such.
But feelings of loyalty are probably not constitutive of loyalty, even if it is unusual to find loyalty that is affectless.
“Officials are reluctant to recognize that loyalty to the President can, and regularly does, conflict with the higher loyalty they owe to the Constitution.”
As discussed in connection with Royce’s ethical theory, some communities are defined by true loyalty, or adherence to a cause that harmonizes with the universal ideal of “loyalty to loyalty.”
But obligations of gratitude are not ipso facto obligations of loyalty: the brutalized Jew who was rescued by the Good Samaritan may have had a debt of gratitude but he had no debt of loyalty (Luke 10:25–37).
For example, removing a valuable transfer partner can reduce the value of a bank's loyalty program, and switching to a dynamic award chart without fixed mileage rates can reduce the value of an airline's loyalty program.
In response, those who personalize the objects of loyalty point out that we have equally available to us the language of commitment or devotion and, in the case of what is spoken of as “loyalty to one’s principles,” we have the language of integrity.
loyalty
noun attribute
- the quality of being loyal
noun feeling
- feelings of allegiance
noun act
- the act of binding yourself (intellectually or emotionally) to a course of action
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